Design, the Art of Persuasion
At its most fundamental, its essence, graphic design is the art of
Good design not only enhances the viewer's experience, it compels him to action. Be it to amuse, convince, educate, entertain, inform, intrigue or sell - all visual messages require proper design or risk becoming irrelevant.
Order from Chaos, a Graphic Designer's Dream
Graphic messages constantly bombard our senses. The average American
is exposed to over 3,500 graphic images daily. It is the graphic
designer's job to bring order out of this chaos, to create something
uniquely personal that communicates to everyone and everybody. Information
architecture builds on the basic design tenant: 'form follows function'.
Creating intelligible messages out of a chaos of clutter is what
we do best at iDig Design.
The Message is not the Medium
Graphic design applies aesthetic harmony and structure arranging
the users experience so that he is fully aware of what the message
is without the graphics getting in the way. At iDig Design
we believe that good design asserts itself but great design persuades.