Clear, Concise Graphic Communication
All great marketing campaigns have a few things in common. They
must be: Clear, Concise, Compelling, Creative, and Consistent.
Have you ever wondered why Coca-Cola has never changed its logo?
Or McDonald’s picked golden arches? Think about it. Both
have the same five ingredients above.
At iDig Design we analyze every project from the same perspective.
Of course the project must stand on its own in terms of composition,
design and its ability to persuade. But it must also pass the final
test before going out the door for client approval. Does the project
meet the 5 C’s? If it doesn’t, fix it.
Graphic Design, the Art of Persuasion
Much like a composer chooses from a variety of instruments and sounds, graphic
designers have a wide assortment of tools to select from. A big, bright, bold
headline might work in one case, where a delicate flower-like font may better
suit another. Just as musician might create a staccato beat for a hard driving,
energy intense mood, a graphic designer might choose the repetition of a simple
black square to create a visual intensity.
It is experience, combined with a
sense of visual playfulness, and the willingness to experiment
that sets the virtuoso designer apart from the field..
Graphic Design Services and Communication Arts
Marketing is an inexact science. The needs of every business are
different. Trial and error is sometimes only the best you can do.
With over twenty years of experience we’ve encountered a
lot of those trials. And Errors. Fortunately for you, we have learned
from our mistakes. Our innovative staff of graphic design experts
is skilled at creating a wide assortment of marketing tools.
your business needs, chances are we’ve created it, tried
it, improved it, refined and redesigned it before. Trade show banners,
brochures, logo design, product catalogs, annual reports, stationery,
packaging are all just a part of what we do.
Our service area includes:
Westlake Village, Camarillo, Thousand Oaks,
Conejo Valley, Simi Valley, Oxnard, Moorpark, Ventura, Santa Barbara,
Carpinteria, Reseda, Tarzana, Agoura Hills, Calabasas, Chatsworth,
Encino, Van Nuys, Malibu and Burbank.